Build Your Brand With Authenticity Meaning
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The second aspect of brand authenticity is how a company chooses to build relationships with their clients. For customers, openness is crucial. When a client enters a relationship with a business, they expect a certain amount of mutual trust. They want information that’s honest. Build Your Brand with Authenticity Lisa Wirthman. Freelance journalist covering women, business, policy and social good. It's one thing to build a brand, but another thing to make it last. One of the best ways to give your website or small businesses staying power is to be authentic. The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. Table of contents (10 chapters). Authentic marketing is arguably the only kind of marketing that can be effective at attracting and retaining customers in the long run. In part one, we looked at how important stories are for us as we relate to one another, but also as we go to make purchasing decisions. The importance of storytelling is clear, Continue reading 5 Ways to Build Your Brand Authentically. Hence these are some of the many ways you can build the authenticity of your brand. Besides one can also rely on sites like keyword which offers information on keyword research and SEO tracking.

Today, authenticity is credibility. Gone are the days where credibility wears a suit and tie.

People believe and trust others they relate to; raw, scrappy, unedited, and vulnerable comes off as real, relatable, and true.

The “always-polished” image, and over-rehearsed presentation style comes off as phony, fabricated and trying too hard. I mean come on, when was the last time you heard someone talk like that in your day-to-day life… never!

Putting up a super-polished, perfectionist persona actually puts a barrier between you and your audience. Everyone knows that even the most successful people in the world aren’t perfect. So, when you try to emulate perfection, people’s B.S. meter goes through the roof. If they don’t trust you, they definitely won’t buy from you.

Have you ever seen someone you know starting to build their personal brand, and they launch their website and it’s totally obvious that they are trying to be someone they aren’t. Well, as you may have also seen, it won’t take long for other people to figure it out either.

As a personal brand, authenticity is one of your biggest assets and strongest differentiating factors.

Many people think that just because there’s a big personal brand that is well-known on the topic or in the industry they are passionate about that they can’t build their brand in that industry. Or, if they try to build their brand there, they won’t be successful because “Someone else is already doing it”. Or, they have to act, dress, and talk like that leader in their industry in order to be successful.

Nothing could be further from the truth.

There are people in your industry that can’t stand that other big personal brand, and are floundering, looking for a leader and mentor they can resonate with and trust.

Your authentic personal brand is what sets you apart. Don’t try to be somebody else. Be true to yourself, your skills, and your expertise.

Authenticity in business is an invisible, but powerful force when used strategically.

Authenticity is a mix of three main values (among many others). Those main values that make up authenticity are: Transparency, Vulnerability, and Integrity.

One of the best, and easiest ways you can show authenticity when building your personal brand, is by learning to tell your story in a powerful way. Chris Smith, is a leading expert at brand development and story-telling, and has a bunch of great info on crafting your story.

Build Your Brand With Authenticity Meaning

Being transparent about your path to success, and vulnerable about the struggle and hardship you encountered along the way, make you human and relatable. When used strategically and consistently throughout your content, brand messaging, and day-to-day interactions with people, authenticity is like a super-magnet pulling people to your brand.

It’s important to note though, when it comes to transparency and vulnerability – more isn’t always better.

You don’t want to be so vulnerable and transparent about every detail of your struggle that it turns people away. You don’t need to air out all of your dirty laundry in order to be seen as vulnerable and transparent. It’s important to find that balance. Know how vulnerable and transparent you need to be in order to make a connection with your audience.

The other big piece is Integrity.

Authenticity doesn’t exist without integrity. Authenticity is thrown out the window when people question your integrity. People want to do business with people who do what they say they will do, who care and have the right intentions, and are passionate about what they do.

Every day, show up as your best-self, show up to help people, be unapologetically yourself, let your love for people, and what you do, shine through in every interaction you have. Start building your authentic personal brand one person at a time.

Additional Readings on Authenticity in Business

Here are some other perspectives on the concept of “Authenticity in Business” from a few well-known personal brands:

“Authenticity, for me, is doing what you promise, not “being who you are”.” – Seth Godin
More of Seth Godin’s thoughts on authenticity in business
“The more authentic your relationships, the more resilient and long lasting they will be. And more patience and tolerance will be given when you inevitably make mistakes.” – Kerwin Rae
More of Kerwin Rae’s thoughts on authenticity in business
“To be authentic is to be at peace with your imperfections. The great leaders are not the strongest, they are the ones who are honest about their weaknesses. … Great leaders don’t try to be perfect, they try to be themselves. And that’s what makes them great.” – Simon Sinek
More of Simon Sinek’s thoughts on authenticity in business and leadership

Learn More About Personal Branding with These Articles:

What is a personal brand?
Why is building a personal brand important?

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Stick to your core values

Build Your Brand With Authenticity Certificate

Like humans, brands have values. It is important to identify your company's values and stick to them. Convince your customers that your brand is authentic by aligning your business values to your product and marketing efforts. Ultimately, your success relies on how consistently you show the world what your brand stands for.

Build Your Brand With Authenticity Check

A good example to learn from is Everlane, a clothing company that strongly promotes transparency. The company's website showcases their value by displaying a breakdown of their pricing model and dedicating a page that shows stories of all their factories. This proves to their customers that the company is willing to walk the walk in all aspects of their business.

Engage with your customers

If your business’ social engagements stop at liking or resharing posts from your customers, then you have fallen into one of the pitfalls of online engagement.

Customer engagement provides a chance for your business to showcase your ‘human' side. Simply liking or resharing posts means you will miss out on opportunities to create a unique bond with the customer. To take it one step further, try replying to a post. Or, you can go above and beyond by supplying information or recommendations in a helpful tone. This will make the customer feel like they matter and greatly enhance their buying experience. <